75% of sales support projects fail
Sales support is more important than ever, and it’s getting tougher to make sales due to empowered buying committees, complex sales cycles, increasingly macro markets, and evolving industry regulations.
- Yet, many sales support programs start out with a bang but quickly fizzle out as teams run into obstacles while executing against short-term objectives
- To avoid the risk of failure, organizations can adopt a strategic approach focused on the right goals and designed to sustain momentum over time
The three-pronged framework outlined in our checklist is a proven approach to realise a sustainable Sales support strategy